Mathews Fitzgerald Law Firm

The Need: A small Dallas law firm wanted to attract new clientele by cutting through the clutter of competitive firms whose advertising was mostly predictable and lo-fi.   

The Work: Though they offered the same services as most law firms, the quirky personalities of the partners set them apart. They shared a healthy sense of humor, and really wanted to push the envelope creatively. We told their brand story with an eye-catching look that put the lawyers in fantastical settings, paired with hyperbolic headlines that were an intentional misdirect—it SEEMS like these lawyers are magical by achieving impossible feats, but in reality, they’re just that good.

The Result: A logo and brochure that were breakthrough, humorous, and unexpected in a generally vanilla category.