Ashley Yeates
The Need: To create buzz, awareness, and, ultimately, sales for a sustainable, high-end line of furniture from an independent designer based in Carmel, California—and stand out in a highly competitive luxury market.
The Work: The Sea to Sierra line was inspired by the beauty of the natural surroundings near Carmel, so that became the focal point for the unique story we wove for the campaign, with aspirational messaging that spoke to “bringing the landscape inside.” Paired with eye-catching visuals that captured the intersection of nature and interior spaces, the resulting e-brochure, social posts, homepage, email blasts and logo showcased the elegance and sustainability of the line in a way no other competitor could boast.
The Result: At launch, the average weekly website traffic went up 161%, and in the week the first email blast went out, there was a 514% lift in traffic visits. Post launch, email open rates increased by 30% and drove traffic to the re-skinned website, where Sea to Sierra was featured front and center.
“Red Ambush took my overwhelming branding and marketing scope, broke it into manageable and timely categories, and implemented a plan that allowed my ideas to flow through their creative vision, with excellent organization. I am thrilled to finally see my furniture collection shine through their initial efforts and plan to keep using their unique skillset to build the brand.”
—ASHLEY YEATES
