Fit Nation

The Need: A Southwest Florida-based fitness magazine was looking for a branding overhaul and eye-catching editorial in a fitness-saturated market.

The Work: As CD (Melody) and Managing Editor (Erika), we rebranded the magazine and created conceptual cover stories and content for each issue, managed a nimble team of writers, and designed cover-to-cover spreads.

The Results: Fit Nation gained a strong regional reputation, with a spike in readership, and we were able to feature increasingly prominent athletes like tennis legend Mary Carillo and several National Crossfit champions.