Integrated Campaign

Life happens. In fact, most of the time, it’s downright messy. Thankfully, Lemi Shine helps moms clean better every single day with safe, non-toxic citric extracts. This playful, integrated campaign for this Austin-based cleaning brand was a multi-channel effort, with fun social media posts, realistic “meditations” on social and YouTube, digital spots, an interactive IG Story, put mom’s messy reality into the spotlight in a humorous yet relatable way. And drove home the campaign promise that even though her life is not IG-perfect, at least Lemi Shine is there to help her do one thing better every day.