Daltile
Natural Stone Print Campaign
Daltile produces tile for commercial and residential spaces. This ad campaign focuses on Daltile's beautiful array of natural stone products. If you stare at Daltile’s natural stone long enough, you begin to lose yourself in the intricacies of the patterns and texture. Melody hand-picked each slab at the Daltile slab yard and worked with a master digital artist / photographer to create the images. The ads ran in several national publications and the campaign won awards at the Dallas ADDYs.
Residential Catalog & Print Campaign
Daltile has a tile for every personality. This campaign targeted homeowners and provided the inspiration they needed to find the perfect tile to bring their home to life. Melody designed the sets and worked with an amazing team that included a set builder, two stylists and a photographer. She hand-drew the text for each spread.
Roles: Melody Tarver, Lead Art Director
Ric Delzell, Creative Director; Ashleigh Adams, Writer
Brand: Daltile
Team: Sq1 Agency